Soumik Gangopadhyay, Pradip Bandyopadhay, Pujashree Sinha, Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata, ILSHS Volume 5, International Letters of Social and Humanistic Sciences (Volume 5)
    Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents.
    Berger Paints, Brand Feature, Dealer, Decorative Paints, Interior Designer, Psychological Factor, Value Addition