Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan
Authors: Naveed Ahmed, Omer Farooq, Junaid Iqbal
Citation: N. Ahmed et al., "Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan", International Letters of Social and Humanistic Sciences, Vol. 20, pp. 1-13, 2014