Impact of Comic Factor in TV Ads on Buying Behavior of University Students
Authors: Qamar Farooq, Nouman Shafique, Muhammad Mahboob Khurshid, Naveed Ahmad
Citation: Q. Farooq et al., "Impact of Comic Factor in TV Ads on Buying Behavior of University Students", International Letters of Social and Humanistic Sciences, Vol. 49, pp. 12-20, 2015