This work is licensed under a
Creative Commons Attribution 4.0 International License
 P.K. Ahmed, C.L. Wang, Dynamic Capabilities: A Review and Research Agenda. International Journal of Management Reviews. 9(1) (2007) 31-51.
 K.A. Merchant, D.T. Otley, A review of the literature on control and Accountability, in C. Chapman, A. Hopwood, M. Shield (Eds.), The Handbook of Management Accounting Research, Oxford, UK: Elsevier Press, 2007, p.785–804.
 M.C. Vinayaka, S. Ramaswamy, A Study of Human Resource Recruitment Process as a Brand Building Strategy-An Study on Mysore Information Technology Units, Imperial Journal of Interdisciplinary Research (IJIR). 3(3) (2017) 920-922.
 Y. Hao, Q. Farooq, Y. Sun, Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non-native communication modes: Moderating effects of cross-cultural management, Corporate Social Responsibility and Environmental Management. 25(4) (2018) 704-711. https://doi.org/10.1002/csr.1523.DOI: https://doi.org/10.1002/csr.1523
 J. Amankwah-Amoah, S.E. Ifere, R.B. Nyuur, Human capital and strategic persistence: An examination of underperforming workers in two emerging economies, Journal of Business Research, 69 (2016) 4348–4357..DOI: https://doi.org/10.1016/j.jbusres.2016.04.063
 T.N. Krishnan, H. Scullion, Talent management and dynamic view of talent in Small and medium enterprises, Human Resource Management Review. 27(3) (2016) 431-441..DOI: https://doi.org/10.1016/j.hrmr.2016.10.003
 O. Furrer, B.S.C. Liu, D. Sudharshan, The Relationships between culture and service quality perceptions, basis for cross-cultural market segmentation and resource allocation, Journal of service research. 2(4) (2000) 355-371.DOI: https://doi.org/10.1177/109467050024004
 Y.M. Huang, C.C. Chen, S.Y. Lai, Test of a multidimensional model linking applicant work experience and recruiters' Inferences about applicant competencies, International Journal of Human Resource Management. 24(19) (2013) 3613-3629.DOI: https://doi.org/10.1080/09585192.2013.777935
 A.A. Ariss, Y. Sidani, Comparative international human resource management: Future research directions, Human Resource Management Review. (2016) 1-7..DOI: https://doi.org/10.1016/j.hrmr.2016.04.007
 W.A. Schiemann, From talent management to talent optimization, Journal of World Business. 49 (2014) 281-288..DOI: https://doi.org/10.1016/j.jwb.2013.11.012
 M. Sonnenberg, V.V. Zijderveld, M. Brinks, The role of talent-perception incongruence in effective talent management, Journal of World Business. 49 (2014) 272-280..DOI: https://doi.org/10.1016/j.jwb.2013.11.011
 K. Meyer, K. Xin, Managing talent in emerging economy multinationals: integrating strategic management and human resource management, The International Journal of Human Resource Management. 29(11) (2017) 1827-1855..DOI: https://doi.org/10.1080/09585192.2017.1336362
 S. Askegaard, J. Trolle, Towards an epistemology of consumer culture theory: Phenomenology and the context of context, Marketing Theory. 11(4) (2011) 381-404.DOI: https://doi.org/10.1177/1470593111418796
 Y. Hao, Q. Farooq, Y. Zhang, Unattended social wants and corporate social responsibility of leading firms: Relationship of intrinsic motivation of volunteering in proposed welfare programs and employee attributes, Corporate Social Responsibility and Environmental Management. 25(6) (2018) 1029-1038.DOI: https://doi.org/10.1002/csr.1681
 C. Philips, How do consumers express their identity through the choice products that They buy?, University of Bath School of Management Working Paper Series. 17 (2003) 20.