Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

Yadav, Rajesh K.; Verma, Manoj

doi:10.18052/www.scipress.com/ILSHS.60.102

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Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

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Abstract:

The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.

Info:

Periodical:

International Letters of Social and Humanistic Sciences (Volume 60)

Pages:

102-111

DOI:

https://doi.org/10.18052/www.scipress.com/ILSHS.60.102

Citation:

R. K. Yadav and M. Verma, "Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market", International Letters of Social and Humanistic Sciences, Vol. 60, pp. 102-111, 2015

Online since:

September 2015

Authors:

Rajesh K. Yadav, Manoj Verma

Keywords:

Conventional Karina Stores, Customer Preference, Customer Satisfaction, Grocery Shopping, Organised Retail Grocery Store

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Open Access

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Creative Commons Attribution 4.0 International License

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