Paper Titles in Periodical
International Letters of Social and Humanistic Sciences
Volume 60
Subscribe

Subscribe to our Newsletter and get informed about new publication regulary and special discounts for subscribers!

ILSHS > Volume 60 > Consumer Preference towards Retail Stores for Food...
Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market
< Back to Volume

Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

Full Text PDF

Abstract:

The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.

Info:

Periodical:
International Letters of Social and Humanistic Sciences (Volume 60)
Pages:
102-111
DOI:
https://doi.org/10.18052/www.scipress.com/ILSHS.60.102
Citation:
R. K. Yadav and M. Verma, "Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market", International Letters of Social and Humanistic Sciences, Vol. 60, pp. 102-111, 2015
Online since:
September 2015
Authors:
Rajesh K. Yadav, Manoj Verma
Keywords:
Conventional Karina Stores, Customer Preference, Customer Satisfaction, Grocery Shopping, Organised Retail Grocery Store
Export:
RIS, BibTeX, Text
Distribution:
Open Access

Creative Commons License
This work is licensed under a
Creative Commons Attribution 4.0 International License

References:

[1] Baltas, G. and Papastathopoulou, P., Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector, International Journal of Retail and Distribution Management, Vol. 31 No. 10, (2003), pp.498-507.

DOI: https://doi.org/10.1108/09590550310497021

[2] Carpenter, J.M. and Moore, M., Consumer demographics, store attributes, and retail format choice in the US grocery market, International Journal of Retail and Distribution Management, Vol. 34 No. 6, (2006), pp.434-52.

DOI: https://doi.org/10.1108/09590550610667038

[3] Enis B.M. and Paul, G.W., Store loyalty' as a basis for market segmentation, Journal of Retailing, Vol. 46 No. 3, (1970), pp.42-56.

[4] Fox E., Montgomery, A. and Lodish, L., Consumer shopping and spending across retail formats', Journal of Business, Vol. 77 No. 2, (2004), pp.25-60.

DOI: https://doi.org/10.1086/381518

[5] Ghosal, R., 'Kiranas at the crossroads', Images Retail, Vol. 7 No. 4, April, (2008), pp.68-80.

[6] Information on http: /www. ibef. org/industry/retail-india. aspx.

[7] India Retail Report, Food and grocery retail, India Retail Forum and Images Multimedia, (2014), pp.74-7.

[8] Knox, S. and Walker, D., Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets, Journal of Strategic Marketing, Vol. 11, (2003), pp.271-86.

DOI: https://doi.org/10.1080/0965254032000159072

[9] McGoldrick, P.J. and Andre, E., Consumer misbehaviour: promiscuity or loyalty in grocery shopping , Journal of Retailing and Consumer Services, Vol. 4, No. 2, (1997), pp.73-81.

DOI: https://doi.org/10.1016/s0969-6989(96)00027-6

[10] Miranda, M.J., Ko´nya, L. and Havrila, I., Shoppers' satisfaction levels are not the only key to store loyalty', Marketing Intelligence and Planning, Vol. 23 No. 2, (2005), pp.220-32.

DOI: https://doi.org/10.1108/02634500510589958

[11] Omar, O., Grocery purchase behavior for national and own-label brands, The Service Industries Journal, Vol. 16 No. 1, January, (1996), pp.58-66.

DOI: https://doi.org/10.1080/02642069600000006

[12] Seiders, K., Simonides, C. and Tigert, D.J., The impact of supercenters on traditional food retailers in four markets, International Journal of Retail and Distribution Management, Vol. 28 Nos. 4-5, (2000), pp.181-93.

DOI: https://doi.org/10.1108/09590550010319931

[13] Shanon, R. and Mandhachitara, R., Private-label grocery shopping attitudes and behavior: a cross-cultural study, Brand Management, Vol. 12 No. 6, August, (2005), pp.461-74.

DOI: https://doi.org/10.1057/palgrave.bm.2540240

[14] Sinha, P.K. and Banerjee, A. (2004), Store choice behaviour in an evolving market, International Journal of Retail and Distribution Management, Vol. 32 No. 10, (2004), pp.482-94.

DOI: https://doi.org/10.1108/09590550410558626

[15] Sinha, P.K., Mathew, E. and Kansal, A. (2005), Format choice of food and grocery retailer, (2005), working paper no. 2005-07-04, IIM, Ahmadabad.

[16] Singh, S. and Powell, J. (2002), 'Shopping from dusk 'til dawn', Marketing Week, 9 May. (2002).

[17] Solgaard, H.S. and Hansen, T., 'A hierarchical Bayes model of choice between supermarket formats', Journal of Retailing and Consumer Services, Vol. 10, (2003), pp.169-80.

DOI: https://doi.org/10.1016/s0969-6989(03)00008-0

[18] Thomas, A. and Garland, R. (1993), 'Supermarket shopping lists: their effect on consumer expenditure', International Journal of Retail and Distribution Management, Vol. 21 No. 2, (1993), pp.8-14.

DOI: https://doi.org/10.1108/09590559310028040

[19] Umesh, V.N., Pettit, K.L. and Bozman, C.S., Shopping model of the time sensitive consumer', Decision Science, Vol. 20 No. 4, (1989), pp.715-29.

DOI: https://doi.org/10.1111/j.1540-5915.1989.tb01415.x

[20] Uusitalo, O. (2001), Consumer perceptions of grocery retail formats and brands, International Journal of Retail and Distribution Management, Vol. 29 No. 5, (2001), pp.214-25.

DOI: https://doi.org/10.1108/09590550110390995

[21] Vijayraghavan, K. (2007), Future GROUP to focus on lifestyle & non-grocery biz for higher margins, The Economic Times, 9 February, (2007), p.4.

[22] Uusitalo, O. (2001), Consumer perceptions of grocery retail formats and brands, International Journal of Retail and Distribution Management, Vol. 29 No. 5, (2001), pp.214-25.

DOI: https://doi.org/10.1108/09590550110390995
Show More Hide
Cited By:
This article has no citations.