This work is licensed under a
Creative Commons Attribution 4.0 International License
 Eda Atilgan, Şafak Aksoy, Serkan Akinci, (2005) Determinants of the brand equity: A verification approach in the beverage industry in Turkey, Marketing Intelligence & Planning, Vol. 23 Iss: 3, p.237 – 248.DOI: https://doi.org/10.1108/02634500510597283
 Huang, & Van De Vliert, (2003). Where intrinsic job satisfaction fails to work: national moderators of intrinsic motivation. Journal of Organizational Behavior Volume 24, Issue 2, pages 159–179, March (2003).DOI: https://doi.org/10.1002/job.186
 Roberts & Nedungadi, (1990). Studying consideration in consumer decision process: Pogress and challenges. International journal of Research in Marketing. Vol 12 Issue 01 pp.3-7.