Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of DG- Khan &amp; Jampur Consumer’s

Iqbal, Sajid

doi:10.18052/www.scipress.com/ILSHS.54.137

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Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of DG- Khan & Jampur Consumer’s

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Abstract:

The current study aims to investigate the relationship between country of origin and brand equity by incorporating moderating factor as brand awareness. The data is collected from consumers markets by using questionnaire. Thus, the study revealed significant relationship among country of origin and brand equity. Thus, brand awareness as moderator is also found significant between country of origin and brand equity.

Info:

Periodical:

International Letters of Social and Humanistic Sciences (Volume 54)

Pages:

137-139

DOI:

https://doi.org/10.18052/www.scipress.com/ILSHS.54.137

Citation:

S. Iqbal, "Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of DG- Khan & Jampur Consumer’s", International Letters of Social and Humanistic Sciences, Vol. 54, pp. 137-139, 2015

Online since:

June 2015

Authors:

Sajid Iqbal

Keywords:

Brand Awareness, Brand Equity, Country of Origin, Moderated, Questionnaire, Significant

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Distribution:

Open Access

This work is licensed under a
Creative Commons Attribution 4.0 International License

References:

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DOI: https://doi.org/10.1108/02634500510597283

[2] Huang, & Van De Vliert, (2003). Where intrinsic job satisfaction fails to work: national moderators of intrinsic motivation. Journal of Organizational Behavior Volume 24, Issue 2, pages 159–179, March (2003).

DOI: https://doi.org/10.1002/job.186

[3] Roberts & Nedungadi, (1990). Studying consideration in consumer decision process: Pogress and challenges. International journal of Research in Marketing. Vol 12 Issue 01 pp.3-7.

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