Subscribe

Subscribe to our Newsletter and get informed about new publication regulary and special discounts for subscribers!

ILSHS > Volume 5 > Choice of Decorative Paints: Recommendation of...
< Back to Volume

Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata

Full Text PDF

Abstract:

Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents.

Info:

Periodical:
International Letters of Social and Humanistic Sciences (Volume 5)
Pages:
10-16
Citation:
S. Gangopadhyay et al., "Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata", International Letters of Social and Humanistic Sciences, Vol. 5, pp. 10-16, 2013
Online since:
Sep 2013
Export:
Distribution:
References:

Aaker A. David, California Management Review 38(3) (1996) 101-120.

Anderson E. W., Fornell C., Lehmann D. R., Journal of Marketing 58 (1994) 53-66.

Cadogan J. W., Foster B. D., Marketing Intelligence and Planning 18(4) (2000) 185-199.

Cherniawski R. D., Maloncy M. W., Creating brand loyalty: the management of power positioning and really great advertising, New York: AMACOM, American Management Association, (1999).

Dowling G., Staelin R., Journal of Consumer Research 21(1) (1994) 19-34.

Goode M., Moutinho L., Journal of professional service marketing 13(2) (1996) 93-112.

Gupta Nitin., Asia Pacific Journal of Marketing and Logistics 23(3) (2011) 251-269.

Hahn S., Choin M., Eckhardt G., Made in Asia - an exploration of country of origin effects within the region, Paper presented at the Asia Pacific Conference, (2006).

Fornell C., Journal of Marketing 55 (1992) 1-21.

Fornell C., Johnson M. D., Anderson E. W., Cha J., Bryant B. E., Journal of Marketing 60 (1996) 7-18.

Keaveney M. Susan, Journal of Marketing 59(2) (1995) 71-82.

Knight J. G., Holdsworth, D. K., Mather, D. W., Journal of International Business Studies 38(2007) 107-125.

Lee D., Ganesh G., Journal of International Marketing Review 16(1) (1999) 18-41.

Mowen J., Minor M., Consumer behavior, a framework. Englewood Cliffs, NJ: Prentice-Hall, 2006, pp.27-65.

Oglethorpe J. E., Monroe K. B., Journal of consumer affairs 28(2) (1994) 326-347.

Oliver R. L., Journal of Applied Psychology 62 (1977) 246-250.

Oliver, R. L., Journal of consumer satisfaction, Dissatisfaction and complaining behaviour 2(1989) 1-16.

Papadopoulos N., Heslop N., Journal of Brand Management 9(4-5) (2002) 294-314.

Pappu R., Quester P. G., Cooksey R. W., Journal of International Business Studies 38(2007) 726-745.

Rahman Sabbir Muhammad, Hussain Bashir, Hussain Mehedi, Khan Highe Abdul., International Centre for Business Research 2(1) (2013)136-141.

Sudar S. C., A, Reddy R.V., International Journal of Research Excellence in Management 1(1) (2012) 1-5.

Teas R. K., Journal of Marketing 58 (1994) 132-139.

Wall M., Liefeld J., Heslop L. A., Journal of the Academy of Marketing Science 19(2) (1991) 105-13.

Woodruff Robert B., Journal of the Academy of Marketing Science 25(2) (1997) 139-153.

Zeithaml V. A., Berry L. L., Parasuraman A., Journal of Marketing 60 (1996) 31-46.

http: /www. bergerpaintsindialimited. com (Accessed on 24. 09. 12).

http: /www. indiainfoline. com/Markets/News/Indian-Paint-Market-expected-to-reach- 49545-INR-Crs-by-2016-2017-IPA-Study/5589228799 (Accessed on 23. 03. 13) ( Received 19 May 2013; accepted 22 May 2013 ).

Show More Hide