Exploring Relationship among Factors of Virtual Communities, Trust and Buying in Pakistan

Shafique, Muhammad Nouman; Ahmad, Naveed; Kiani, Iqbal; Ibrar, Muhammad

doi:10.18052/www.scipress.com/ILSHS.49.115

ILSHS > ILSHS Volume 49 > Exploring Relationship among Factors of Virtual...

< Back to Volume

Exploring Relationship among Factors of Virtual Communities, Trust and Buying in Pakistan

Full Text PDF

Abstract:

Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play role for the virtual communities. Virtual community is a group of people who share common interest and practices, who tend to communicate to each other on the regular base over internet via a common mechanism or location (e.g. social networking websites). Generally, virtual communities serve discussion forums where people communicate with each other and sharing common interest via an electronic media. Virtual communities play role both the retailer and consumer to communicate and discuss information regarding various product of interest.

Info:

Periodical:

International Letters of Social and Humanistic Sciences (Volume 49)

Pages:

115-122

DOI:

https://doi.org/10.18052/www.scipress.com/ILSHS.49.115

Citation:

M. N. Shafique et al., "Exploring Relationship among Factors of Virtual Communities, Trust and Buying in Pakistan", International Letters of Social and Humanistic Sciences, Vol. 49, pp. 115-122, 2015

Online since:

March 2015

Authors:

Muhammad Nouman Shafique, Naveed Ahmad, Iqbal Kiani, Muhammad Ibrar

Keywords:

Impulse Buying, Relational Capital Trust, Virtual Communities

Export:

RIS, BibTeX, Text

Distribution:

Open Access

This work is licensed under a
Creative Commons Attribution 4.0 International License

References:

Lokken, S. L., Cross, G., Halbert, L. K., Lindsey, G., Derby, C., & Stanford, C. (2003). Comparing online and non-online shoppers. International Journal of Consumer Studies, 27(2), 126-133.

Koufaris, M., Kambil, A., & Labarbera, P. (2001). Consumer behavior in web-based commerce: An Empirical Study. International Journal of Electronic Commerce, 6(2), 115-138.

Lee, J. Y., & Park, J. K. (2008). The mediating role of consumer conformity in ecompulsive buying, Advances in Consumer Research, 35, 387-392.

Butler, B. S. (2001). Membership size, communication activity, and sustainability: A resource-based model of online social structures. Information Systems Research, 12(4), 346-362.

Datamonitor, (2010). Online Retail Industry Profile: United States.

Ridings, C., Gefen, D., & Arinze, B. (2006). Psychological barriers: Lurker and poster motivation and behavior in online communities. Communications of AIS, 18, 329- 354.

Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. Journal of Strategic Information Systems, 11(3/4), 271-295.

Casteleyn, J., Mottart, A., & Rutten, K. (2009). How to use facebook in your market research. International Journal of Market Research, 51(4), 439-447.

Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. CyberPsychology & Behavior, 12(6), 729-733.

Casteleyn, J., Mottart, A., & Rutten, K. (2009). How to use facebook in your market research. International Journal of Market Research, 51(4), 439-447.

Firat, A., & Dholakia, N. (2006). Theoretical and philosophical implications of postmodern debates: Some challenges to modern marketing. Marketing Theory, 6(2), 123-162.

Tikkanen, H., Hietanen, J., Henttonen, T., & Rokka, J. (2009). Exploring virtual worlds: Success factors in virtual world marketing. Management Decision, 47(8), 1357- 1381.

Moorman, C., Despande´, R. and Zaltman, G. (1993), 'Factors affecting trust in market research relationships', Journal of Marketing, Vol. 57 No. 1, pp.81-101.

Coulter, K. and Coulter, R. (2002), 'Determinants of trust in a service provider: the moderating role of length of relationship', Journal of Services Marketing, Vol. 16 No. 1, pp.35-50.

Doney, P. and Cannon, J. (1997), 'An examination of the nature of trust in the buyerseller relationship', Journal of Marketing, Vol. 61 No. 2, pp.35-51. International Letters of Social and Humanistic Sciences 8(2) (2015) 115-122.

Ridings, C.M., Gefen, D. and Arinze, B. (2002), some antecedents and effects of trust in virtual communities', Journal of Strategic Information Systems, Vol. 11, pp.271-95.

Verplanken, B. & Herabadi, A. (2001). Individual Differences in Impulse Buying Tendency: Feeling and No Thinking,. European Journal of Personality, 15, S71-S83.

Kumar, N., Scheer, L. and Steenkamp, J. (1995), 'the effects of supplier fairness on vulnerable resellers', Journal of Marketing Research, Vol. 32 No. 1, pp.42-53.

Roderick, J. B. Ana, Ilic. Biljana, J. Linda, H. (2011), Consumer engagement in a virtual brand community: An exploratory analy, , Journal of Business Research, 07320; p.10.

Mavis, T. And Stephanie, M. (2010), The influence of C2C communications in online brand communities on customer purchase behavior, ,J. of the Acad. Mark. Sci. 38: 634- 653.

Quinton, S. and Harridge, S. (2008), Trust and online wine purchasing: insights into UK consumer behavior, , International Journal of Wine Business Research Vol. 20 No. 1, pp.68-85.

Karakaya, F. and Ganim, N. 2010, Impact of online reviews of customer care experience on brand or company selection, , Journal of Consumer Marketing 27/5 pp.447-457.

Xiao, S. k and Benbasat, I. 2004, Understanding Customer Trust in Agent-Mediated Electronic Commerce, Web-Mediated Electronic Commerce, and Traditional Commerce, Information Technology and Management 5, 181-207, (2004).

Kelman, H. (1958), Compliance, identification, and internalization: Three processes of attitude change, Journal of Conflict Resolution, 2, 51-60.

Gopinathan, N. (2012), Social influence through social network sites and its influence on online Impulse buying, ( Received 21 February 2015; accepted 03 March 2015 ).

Show More Hide

Cited By:

This article has no citations.