This work is licensed under a
Creative Commons Attribution 4.0 International License
Baker TL, Simpson PM, Siguaw JA. The impact of suppliers' perceptions of reseller market orientation on key relationship constructs. J Acad Mark Sci 1999; 27: 50-7.
Barnes JG. Closeness, strength, and satisfaction: examining the nature of relationships between providers and financial services and their retail customers. Psychol Mark 1997; 14: 765- 90.
Beatty SE, Coleman JE, Reynolds KE, Lee J. Customer-sales associate retail relationships. J Retailing 1996; 72: 223- 47.
Belch, G. E. & Belch, M. A (2001); Advertising and Promotion: an Integrated Marketing Communications Perspective, Irwin/McGraw-Hill, Boston, 5th Ed.
Berry, L.L. (1983), Relationship Marketing Emerging Perspectives in Services Marketing, American Marketing Association, Chicago, IL.
Biong H, Selnes F. Relational selling behavior and skills in long-term industrial buyer- seller relationships. Int Bus Rev 1995; 4: 483 - 98.
Christopher, M., Payne, A. and Ballantyne, D. (1991), Relationship Marketing, Butterworth-Heinemann, Oxford.
Crosby LA, Evans KR, Cowles D. Relationship quality in services selling: an interpersonal influence perspective. J Mark 1990; 54: 68 -81.
Doney PM, Cannon JP. An examination of the nature of trust in buyer- seller relationships. J Mark 1997; 61: 35-51.
Gro¨nroos, C. (1998), Marketing services: the case of a missing product, Journal of Business & Industrial Marketing, Vol. 13 Nos 4/5, pp.322-38.
Gwinner, Kevin P., Dwayne D Gremler and Mary Jo Bitner, (1998).
Jones, T.O. and Sasser W.E. Jr (1995), Why satisfied customer defect, Harvard Business Review, Vol. 73 No. 6, pp.88-99.
Shani, D. and Chalasani, S. (1992), Exploiting niches using relationship marketing, Journal of Service Marketing, Vol. 6 No. 4, pp.43-52.
Sharp B, Sharp A. Loyalty programs and their impact on repeat-purchase loyalty patterns. Int J Res Mark 1997; 14: 473- 86.
Sheth, J.N. (1975), Buyer-seller interaction: a conceptual framework, in Anderson, B.B. (Ed. ), Advances in Consumer Research, Association of Consumer Research, Cincinnati, OH.
Sirohi N, McLaughlin EW, Wittink DR. A model of consumer perceptions and store loyalty intentions for a supermarket retailer. J Retailing 1998; 74: 223- 45.
Tseng, Yi, Ming. (2007). The impacts of Relationship Marketing Tactics on Relationship Quality in Service industry. The Business Review, Cambridge 7(2), 310.
Webster, F.E.J. (1994), Defining the new marketing concept, Marketing Management, Vol. 2 No. 4, pp.22-31.
Whyatt, G. and Koschek, R. (2010), Implementing relationship marketing: supermarkets' perspectives, Marketing Intelligence and Planning, Vol. 28 No. 5, pp.582-99. ( Received 21 February 2015; accepted 03 March 2015 ).