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Volume 49
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Strengthen Outcomes of Insurance Agent: An Exploratory Study in Pakistan
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Strengthen Outcomes of Insurance Agent: An Exploratory Study in Pakistan

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Abstract:

Strong relationship outcomes depend upon the combination of the relationship marketing tactics and personality traits of the customer. The proposed study will contribute to assess the relationship outcomes in insurance agent – policy holder relations in different ways; to assess the overall impact of the relationship marketing tactics on the efforts made by the firms to retain their customers with them, the overall impact of the personality traits of the customer on the customer relationship proneness, and the combine impact of the retention orientation of the customer and customer relationship proneness on the stronger relationship outcomes in the insurance industry of Pakistan.

Info:

Periodical:
International Letters of Social and Humanistic Sciences (Volume 49)
Pages:
106-114
DOI:
https://doi.org/10.18052/www.scipress.com/ILSHS.49.106
Citation:
M. N. Shafique et al., "Strengthen Outcomes of Insurance Agent: An Exploratory Study in Pakistan", International Letters of Social and Humanistic Sciences, Vol. 49, pp. 106-114, 2015
Online since:
March 2015
Authors:
Muhammad Nouman Shafique, Naveed Ahmad, Haider Abbass, Raghib Manzoor
Keywords:
Customer Retention Orientation, Personality Traits, Relationship Marketing, Relationship Outcomes, Relationship Proneness
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Distribution:
Open Access

Creative Commons License
This work is licensed under a
Creative Commons Attribution 4.0 International License

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