Paper Titles in Periodical
International Letters of Social and Humanistic Sciences
Volume 47

Subscribe

Subscribe to our Newsletter and get informed about new publication regulary and special discounts for subscribers!

ILSHS > Volume 47 > An Analitical Extended Book Review - S. Frunză:...
An Analitical Extended Book Review - S. Frunză: Advertising Constructs Reality (2014)
< Back to Volume

An Analitical Extended Book Review - S. Frunză: Advertising Constructs Reality (2014)

Full Text PDF

Abstract:

As communication axis, communication philosophy interrogates the idea that in postmodern society communication constructs reality. The philosopher is called to achieve a new synthesis, between philosophy and media communication, to assume the condition of man of media communication. Media has a decisive influence in relation to the constitution of reality in post-modern consciousness. Communication is related to relationships, to construct interhuman relationships, changing the attitudes of the other, decisions or behavior of others, the perceptions of reality and action according to the requirements of this perception. Secularization as a positive value of modernity does not eliminate the presence of the sacred in modern political imaginary also from communication. Advertising is by exellence the bearer of a deep dimension of reality construction as art of seduction, persuasion, communication. “Advertising constructs reality”, professor Sandu Frunza’s book, published in 2014 by Tritonic Publishing, Bucharest, represents a high level analisys and point out the “reality construction” through advertising as a communication mean of regaining authenticity. Storing an imaginary universe, which allows for the sacred to be manifest in the life of postmodern man, advertising supports the human being in its self-quest through reaching harmony with the surrounding things, with other people and with the world. Advertising is not a new form of religion, even though several of its aspects could be said to be displaying religious dimensions. “We can, says Sandu Frunza, however, state generically that advertising ultimately lodges posmodern man’s religious creativity. In this way, advertising does not propose to challenge or oppose in any fashion the traditional religious patterns of interpreting and living within our world. Instead, it supplies a complementary authenticity, one matching man’s status in a communication-based society”. Advertising offers an alternative view on the world, man and man’s own choice to act coherently upon this view.

Info:

Periodical:
International Letters of Social and Humanistic Sciences (Volume 47)
Pages:
98-106
DOI:
https://doi.org/10.18052/www.scipress.com/ILSHS.47.98
Citation:
Ş. Vlăduţescu and M. Teodorescu, "An Analitical Extended Book Review - S. Frunză: Advertising Constructs Reality (2014)", International Letters of Social and Humanistic Sciences, Vol. 47, pp. 98-106, 2015
Online since:
February 2015
Authors:
Ştefan Vlăduţescu, Mirela Teodorescu
Keywords:
Advertising, Fetishism, Myth, Sacral, Taboo, Totem
Export:
RIS, BibTeX, Text
Distribution:
Open Access

Creative Commons License
This work is licensed under a
Creative Commons Attribution 4.0 International License

References:

Sandu Frunză (2014). Advertising Constructs Reality. Bucuresti: Tritonic.

Sandu Frunza, Journal for the Study of Religions and Ideologies (29) (2011) 182-202.

Antonio Sandu, Postmodern Openings (3) (2014) 49-66.

Andrzej Borowski, International Letters of Social and Humanistic Sciences 14 (2014) 3341.

Ștefan Vlăduțescu, Xenia Negrea & Dan Valeriu Voinea (2014). Interpersonal communicational manipulations. Postmodern Openings.

Sebastian Kot, Beata Ślusarczyk (2014). IT Role in Supply Chain Collaboration. Current Communication Difficulties, 165.

Mihai Coman (1999). Introducere în sistemul mass-media. Polirom.

Andrezj Borowski, International Letters of Social and Humanistic Sciences 6 (2013) 8690.

Elena Unguru, Antonio Sandu (2014). A Socio-Legal Approach of Probation in Light of the New Penal Code. Restorative Justice Versus Retributive Justice. European.

Sandu Frunza, Transylvanian Review 20(3) 140-152.

Ștefan Vlăduțescu, Dan Valeriu Voinea & Elena Rodica Opran (2014). Theory and practical of the paradoxist aesthetics. In Neutrosophy, Paradoxism and Communiction. Craiova: Sitech.

Sandu Frunză, Revista de cercetare şi intervenţie socială (35) (2011) 180-193.

Sandu Frunza, Journal for the Study of Religions and Ideologies 11(32) (2012) 3-17.

M. Eliade (1992). Tratat de istorie a religiilor, cu o prefaţă de Georges Dumézil şi un cuvânt înainte al autorului, traducere de Mariana Noica. Bucureşti, Editura Humanitas.

M. Eliade (1961). Images and symbols: Studies in religious symbolism. Princeton University Press.

Florentin Smarandache, Stefan Vladutescu, Revista de Cercetare şi Intervenţie Socială, (46) (2014) 243-254.

Ştefan Vlăduţescu, American International Journal of Contemporary Research 3(10) (2013).

Ștefan Cojocaru (2005). Metode apreciative în asistența socială: ancheta, supervizarea, studiul de caz. Polirom.

Antonio Sandu (2014). Elemente de sociologie. București: Editura Tritonic.

Oprea-Valentin Buşu, Mirela Teodorescu, Daniela Gîfu, International Letters of Social and Humanistic Sciences 27 (2014) 82-93.

Răzvan Alexandru Călin (2014). Psychology of the Archetype Symbol in Orthodox Church Picture and Architecture. Neutrosophy, Paradoxism and Communication, 178.

Charles Larson (2003). Persuasiunea. Receptare si responsabilitate. Polirom.

Lucien Sfez (2000). Simbolistica politica. Iasi: Institutul European.

Tracy L. Tuten, Advertising 2. 0: social media marketing in a web 2. 0 world.

Ștefan Vlăduțescu, International Letters of Social and Humanistic Sciences 15(2) (2014) 164-170.

Stefan Weber, 2002, Medien konstruieren Wirklichkeit", (Medienimpulse, Heft Nr. 40, Juni 2002).

S. J. Schmidt (2000). Kalte Faszination: Medien, Kultur, Wissenschaft in der Mediengesellschaft. Velbrück Wissenschaft.

M. Jeffries, M. (2010). The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead. John Wiley & Sons.

Ștefan Vlăduțescu & Florentin Smarandache (2014). Five Computational Actions in Information Processing. Social Sciences and Education Research Review, 2.

Janusz Grabara, Michal Kolcun, Sebastian Kot, International Journal of Education and Research 2(2) (2014).

A. Sandu (2009). Tehnici afirmativ-apreciative. O sociopedagogie a succesului. Lumen.

A. Caras, A. Sandu, Procedia-Social and Behavioral Sciences 149 (2014) 142-151.

A. Sandu, Postmodern Openings (3) (2014) 49-66.

B. Ślusarczyk, R. Golnik, R. The recruitment process in transnational corporations. Journal.

Florentin Smarandache & Ștefan Vlăduțescu (2014). Communicative Universal Convertibility Matter-Energy-Information. Social Sciences and Education Research Review, 1.

C. M. Bunăiașu, Ș. Vlăduțescu, A. C. Strungă Revista Romaneasca pentru Educatie Multidimensionala 6(2) (2014) 17-27.

M. G. Mangra, E. A. Cotoc, A. Traistaru, Journal of Studies in Social Sciences 6(1) (2013).

J. H. Gasderell, International Letters of Social and Humanistic Science 22 (2014) 85-91.

Ștefan Cojocaru (2005). Metode apreciative în asistența socială: ancheta, supervizarea, studiul de caz. Polirom.

J. Habermas (1987). Theory of Communicative Action. Volume 2, Boston: Beacon Press.

Andrzej Borowski, International Letters of Social and Humanistic Sciences 14 (2014) 717.

D. Cojocaru, A. Sandu, S. Cojocaru, Journal for the Study of Religions and Ideologies (28) (2011) 65-83.

Maria Nowicka-Skowron, Sorin Mihai Radu (2014). Innovation process modelling. Current Communication Difficulties, 104.

Max G. Craig, Journal of Studies in Social Sciences 8(1) (2014).

Ștefan Vlăduţescu (2014). Actants of manipulative communication. International.

S. Cojocaru, A. Sandu, S. Ponea, Social Research Reports 8 (2010).

A. Borowski, International Letters of Social and Humanistic Sciences (27) (2014) 100110.

A. Sandu, E. Unguru, Procedia-Social and Behavioral Sciences 82 (2013) 386-391.

A. Borowski, International Letters of Social and Humanistic Sciences (04) (2013) 70-74.

J. Habermas (2000). Conştiinţă morală şi acţiune comunicativă. Bucureşti: Editura All Educaţional.

Jason L. Powell, International Letters of Social and Humanistic Sciences 17(1) (2014) 160. ( Received 25 November 2014; accepted 08 January 2014 ).

Show More Hide
Cited By:
This article has no citations.