This work is licensed under a
Creative Commons Attribution 4.0 International License
Atkin, C. and Block, M. (1983), Effectiveness of Celebrity Endorsers, Journal of Advertising Research, 23, March, pp.57-61.
Baker, M. J. and G. A. Churchill Jr (1977). The impact of physically attractive models on advertising evaluations., Journal of Marketing Research: 538-555.
CHOI, S. and N. J. Rifon (2007). Who is the celebrity in advertising? Understanding dimensions of celebrity images., The Journal of Popular Culture 40(2): 304-32.
Schlecht, C. (2003). Celebrities impact on branding., Center on Global Brand Leadership, Columbia: Columbia Business School.
McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process., Journal of Consumer research: 310-321.
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review., Journal of Marketing Management 15(4): 291-314.
Sternthal, B., R. Dholakia, et al. (1978). "The persuasive effect of source credibility: Tests of cognitive response.
Sternthal, B., R. Dholakia, et al. (1978). The persuasive effect of source credibility: Tests of cognitive response., Journal of Consumer research: 252-260.
Hovland, C. I. and W. Weiss (1951). The influence of source credibility on communication effectiveness., Public opinion quarterly 15(4): 635.
Giffin, Kim (1967), The Contribution of Studies of Source Credibility to a Theory of Interpersonal Trust in the Communication Process, PsychologicaBlulletin, 68 (2), 104119.
Debevec, K. and J. B. Kernan (1984). More Evidence On The Effects Of A Presenter's Attractiveness Some Cognitive, Affective, And Behavioral Consequences, Advances in Consumer Research 11: 127-132.
Shimp, T. A. (2007). Advertising, promotion, and other aspects of integrated marketing communications, South-Western Pub.
McGuire, W. J. (1968). Personality and attitude change: An information-processing theory., Psychological foundations of attitudes: 171-196.
Michael, A. K. (1989). Celebrity and non-celebrity advertising in a two-sided context., Journal of Advertising Research 6(7): 34-42.
Kamins, M. A. (1990). An investigation into the" match-up" hypothesis in celebrity advertising: When beauty may be only skin deep., Journal of Advertising: 4-13.
Kaikati, Jack G. (1987), Celebrity Advertising: A Review and Synthesis, International Journal of Advertising, 6, No. 2, pp.93-105. ( Received 28 November 2014; accepted 09 January 2015 ).
 S. Jacob, "Midas touch or time bomb? A look at the influence of celebrity endorsement on customer purchase intentions: The case study of fast foods outlet companies in Harare, Zimbabwe", African Journal of Business Management, Vol. 11, p. 347, 2017DOI: https://doi.org/10.5897/AJBM2017.8357