The Relation of Personality Dimension with Nationalism Consumption Level of the Sanandaj Citizens

Ahmadi, Kumars; Rahimi, Fatemeh

doi:10.18052/www.scipress.com/ILSHS.43.116

ILSHS > ILSHS Volume 43 > The Relation of Personality Dimension with...

< Back to Volume

The Relation of Personality Dimension with Nationalism Consumption Level of the Sanandaj Citizens

Full Text PDF

Abstract:

The purpose of this research is to determine the level of the Sanandaj citizens' personality dimensions and property relation with the nationalism consumption in 2004. The method of this study is descriptive and correlation kind. The statistic society of the current study consisted of Sanandaj people with the cognitive population property (education and economy situation) that according to the over 2000 persons of population density, 384 persons was chosen based on the Korjesi and Morgan with the classification method as the statistic objects. The information collective tool included the five personality factors questionnaire and the nationalism consumption measurement. For analysis the data, the SPSS statistic software, and for surveying the relation of the criterion and foresight variables, the analysis of the Regression and Variance correlation coefficients was used. The Regression analysis represented that the personality variable dimensions, predict the nationalism consumption variable variance at 5 percent level. This coefficient was having a positive effect in extroversion dimension, it means that with the extroversion level increment, the nationalism consumption will also increase, but in other dimensions (Excitement stability, flexibility, deontology, amiability), it had negative coefficient effect thus with any dimensions increment (Excitement stability, flexibility, deontology, amiability), the nationalism consumption level decrease.

Info:

Periodical:

International Letters of Social and Humanistic Sciences (Volume 43)

Pages:

116-124

DOI:

https://doi.org/10.18052/www.scipress.com/ILSHS.43.116

Citation:

K. Ahmadi and F. Rahimi, "The Relation of Personality Dimension with Nationalism Consumption Level of the Sanandaj Citizens", International Letters of Social and Humanistic Sciences, Vol. 43, pp. 116-124, 2015

Online since:

November 2014

Authors:

Kumars Ahmadi, Fatemeh Rahimi

Keywords:

Economy Position, Educational Position, Fivefold Personality Dimension, Nationalism Consumption

Export:

RIS, BibTeX, Text

Distribution:

Open Access

This work is licensed under a
Creative Commons Attribution 4.0 International License

References:

[1] Ahmadian H., The edition and testing the model of the relation between the five great personality factors, the basis psychical and psychology welfare, Ph.D. rescript, Islamic Azad University, Tehran science and researches unit 15(2) (2011) 84-91.

[2] Moon J., Minor M., The consumer behavior (external factors) (Abbas Saleh Ardastani translation). Tehran: Farabi (2005).

[3] Haghighi M., Hosseinzade M., The comparison of the internal good consumption tendency level in Tehran with other regions of the world and survey its consequences on the productions evaluation and tendency, The researches management magazine in Iran, course 13(4) (2009).

[4] Bahmani M., Survey the nationalism consumption level, trust to advertisings and the orientation to internal goods consumption between 28 cities citizens (2012).

[5] Sholtez D., Sholtez S.D., The personality theories, Yahiya Seyed Mohammadi translation, Tehran: Edition (2002).

[6] Atkinson R., Atkinson R, S., Hilgard A, R., The psychology field (1), Mohammad Taghee Brahni et al translation, Tehran: Roshd (1996).

[7] Parvin LI., John OB., Personality: theory and research, Mohammad Jafar Javadi and Parvin Kodivar translation, Tehran: Ayyej (2002).

[8] Shimp T. & Sharma S., Consumer Ethnocentrism: Construction and Validation of the Cetscale. Journal of Marketing Research, 24 (1987).

DOI: https://doi.org/10.2307/3151638

[9] Nguyen T.D., Nguyen T.M., Barrett N.J., Consumer Ethnocentrism, Cultural Sensitivity, and Intention to Purchase Local products-Evidence from Vietnam. Journal of Consumer Behavior 7 (2008) 88-100.

DOI: https://doi.org/10.1002/cb.238

[10] Watson J.J., & Wright K., Consumer Ethnocentrism and attitudes Toward Domestic and Foreign Products. European Journal of Marketing 34 (2006) 9-10.

DOI: https://doi.org/10.1108/03090560010342520

[11] Kumar A., Hyun-Joo L., Youn-Kyung K., Indian‏ consumers' purchase intention toward a United States versus local brand", Journal‏ of Business Research, 62 (2009) 521-527.

DOI: https://doi.org/10.1016/j.jbusres.2008.06.018

[12] Dusen A., Roderick J., The influence of brand image and‏ company reputation where manufacturers market to small firms: A customer value‏ perspective", Industrial Marketing Management 36 (2007) 230-240.

DOI: https://doi.org/10.1016/j.indmarman.2005.08.013

[13] Lee M., Youn-Kyung K., & Ann Fair H., Shopping‏ value in online auctions: Their antecedents and outcomes ", Journal of Retailing‏ and Consumer Services 16 (2005) 75-82.

DOI: https://doi.org/10.1016/j.jretconser.2008.11.003

[14] Hackley C., Advertising and Promotion, Communicating Brands. London: Sage. Javalgi R.G., Khare V.P., Scherer R. F,. An Application of the Consumer Ethnocentrism Model to French Consumers. International Business Review 14 (2005) 325-344.

DOI: https://doi.org/10.1016/j.ibusrev.2004.12.006

[15] Sharma S., Shimp T.A., Shin J., Consumer Ethnocentrism: A Test of Antecedents and Moderators. Journal of The Academy of marketing Science, 23(1) (1995) 26-37. ( Received 24 October 2014; accepted 02 November 2014 ).

DOI: https://doi.org/10.1007/bf02894609

Show More Hide

Cited By:

This article has no citations.