This work is licensed under a
Creative Commons Attribution 4.0 International License
[1] Ahmadian H., The edition and testing the model of the relation between the five great personality factors, the basis psychical and psychology welfare, Ph.D. rescript, Islamic Azad University, Tehran science and researches unit 15(2) (2011) 84-91.
[2] Moon J., Minor M., The consumer behavior (external factors) (Abbas Saleh Ardastani translation). Tehran: Farabi (2005).
[3] Haghighi M., Hosseinzade M., The comparison of the internal good consumption tendency level in Tehran with other regions of the world and survey its consequences on the productions evaluation and tendency, The researches management magazine in Iran, course 13(4) (2009).
[4] Bahmani M., Survey the nationalism consumption level, trust to advertisings and the orientation to internal goods consumption between 28 cities citizens (2012).
[5] Sholtez D., Sholtez S.D., The personality theories, Yahiya Seyed Mohammadi translation, Tehran: Edition (2002).
[6] Atkinson R., Atkinson R, S., Hilgard A, R., The psychology field (1), Mohammad Taghee Brahni et al translation, Tehran: Roshd (1996).
[7] Parvin LI., John OB., Personality: theory and research, Mohammad Jafar Javadi and Parvin Kodivar translation, Tehran: Ayyej (2002).
[8] Shimp T. & Sharma S., Consumer Ethnocentrism: Construction and Validation of the Cetscale. Journal of Marketing Research, 24 (1987).
DOI: https://doi.org/10.2307/3151638[9] Nguyen T.D., Nguyen T.M., Barrett N.J., Consumer Ethnocentrism, Cultural Sensitivity, and Intention to Purchase Local products-Evidence from Vietnam. Journal of Consumer Behavior 7 (2008) 88-100.
DOI: https://doi.org/10.1002/cb.238[10] Watson J.J., & Wright K., Consumer Ethnocentrism and attitudes Toward Domestic and Foreign Products. European Journal of Marketing 34 (2006) 9-10.
DOI: https://doi.org/10.1108/03090560010342520[11] Kumar A., Hyun-Joo L., Youn-Kyung K., Indian consumers' purchase intention toward a United States versus local brand", Journal of Business Research, 62 (2009) 521-527.
DOI: https://doi.org/10.1016/j.jbusres.2008.06.018[12] Dusen A., Roderick J., The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective", Industrial Marketing Management 36 (2007) 230-240.
DOI: https://doi.org/10.1016/j.indmarman.2005.08.013[13] Lee M., Youn-Kyung K., & Ann Fair H., Shopping value in online auctions: Their antecedents and outcomes ", Journal of Retailing and Consumer Services 16 (2005) 75-82.
DOI: https://doi.org/10.1016/j.jretconser.2008.11.003[14] Hackley C., Advertising and Promotion, Communicating Brands. London: Sage. Javalgi R.G., Khare V.P., Scherer R. F,. An Application of the Consumer Ethnocentrism Model to French Consumers. International Business Review 14 (2005) 325-344.
DOI: https://doi.org/10.1016/j.ibusrev.2004.12.006[15] Sharma S., Shimp T.A., Shin J., Consumer Ethnocentrism: A Test of Antecedents and Moderators. Journal of The Academy of marketing Science, 23(1) (1995) 26-37. ( Received 24 October 2014; accepted 02 November 2014 ).
DOI: https://doi.org/10.1007/bf02894609