Besides the potential advancement of technology, the global and local communication is framing itself within bigger dimensions. The messages delivered by actual media means and the intensive exchange of experiences and ideas are conceived by the communication specialists as the most effective ways to configure the positions and therefore, are offering new models for solutions to challenges of the life. Under the influence of electronic media, highly urbanized areas like remote provinces and lost, suffer the impact of a communication process only, support on standardization, repeatability and homogeneity. This influence increases much more in terms of a social organization nonsolid and isolation relative to individuals. Also, under the influence of technology, communication transcends, institutional and legal barriers by providing to citizen unlimited messages in time and space. This dimension will be limited to some form of analysis within the Albanian-speaking scope. As we already know, some powerful media companies based in Tirana are dominating the Albanian-speaking trade, deploying a business with clear geo-cultural and geo-linguistic orientation. Precisely, these cultural products are having national nuances and are stimulating homogenous tendencies of the thought, “threatening” the cultural nuances of diverse social groups included in the communication process. The “center” that is producing linguistic and cultural standards is enforcing the “periphery”, inflicting the demonstration of nuances, dialects, mentalities and different points of view. This mode, cannot avoid hegemonic reproduction phenomenon due to the effect structuring speech by "mighty" you have the opportunity to deliver the and transmit it. Thereupon, social group, that has access to the media reaches impose cultural patterns off majority of the population.
International Letters of Social and Humanistic Sciences (Volume 40)
R. Lami "The Geo-Cultural and Geo-Linguistic Dimension of Media", International Letters of Social and Humanistic Sciences, Vol. 40, pp. 78-81, 2014