Elements of organizational communication

The organizational communication represents an arbitrated process in which the message is sent to the organization through a planning process and development strategy. The concept of communication has the role to make the connection between people. Human relations are in fact organizational communication interaction; they represent a universal concept because everything in the world is communicated. In a global setting, the information can be common, but also they can adapt in function of the immediate reality. One of the effects of the mass media is to develop the human relations and cultural relations by creating a connection between the members of different community. Communication is an essential condition in human evolution. A communication interaction generates significances, but any human behavior can be seen as an intentional act. A man’s experience of many types of interactions represents his personal system (with subjective preferences and objective preferences). The interaction is a complex system and is represented by the state of homeostasis. Social interaction assumes a communication interaction with social-organizational facts: any actions is based on an idea and express the communication idea.


INTRODUCTION
Our society is made of a great number of factors and variables, a general study is based on risks such as losing sight of important elements or even deviating from the initial goals. The media and the advertising represent two of the most important components of the modern society. Both have the power to establish the people's acces of information and the exposition to persuasive messages and influence.
But how the messages are submitted through mass media? All the media's mechanism is known as advertising that has the purpose of influencing and persuading the target public. The transmission of the messages through the press is a more difficult mission as to the interactive means of communication. .

BASIC ELEMENTS OF ORGANIZATIONAL COMMUNICATION
The communication is an institutional system organized by interdependent elements which they exist in an interaction (production, reception, processing, the transmission of Every system has a state of homeostasis. Interaction as a complex system is framed the effort of communication actors in maintaining his state with a minimum effort. Any excess or avoidance of a report will be indications of breaking or balancing feedback or feedforward the homeostasis. For example: when a conversation about someone's health is intentionally diverted by a relative in which in one way or another he could be the target of the behaviour. The damage of homeostasis occurs in the articulation of goals that directs the functions which are performed by the communicative interaction. Every system has as a main trend a state quo; it is a normal attitude in protecting the homeostasis, even in the terms of progress, this thing is indisputable Bajdor & Grabara, 2014). Although the trend is that the history to stay in the same place. An urge of history it may be decoded as a distortion of homeostasis. Communication is an ensemble of facts and language that the actors put in work the process regarding the establishment or modification of a poetry or psychic state, ideas, thoughts and feelings. In this process is taking place a transfer of significances messages: knowledge, ideas, feelings, beliefs and opinions.
All these target some modification regarding the behaviours, attitudes, value system, opinions or position. Orientation is the intentional part of communication and it consists in motivations and interests. Communication as an interactive construction implies practices of thoughts, knowledge and language. In the society, communication has a major impact in constitution, organization and function of it (Dima & Vlăduţescu, 2012; Vlăduţescu & Ciupercă, 2014). The social interaction gives coherence to the society and assumes a communication interaction: any action is based on a communication idea. The human relation's contain moderate the perception, faiths, attitudes and behavior, communicative interactions are at different levels of the social structure. In communication, the presence and the contact are in a tense relationship with needs, aspirations, interests, ideas and attitudes.
The technologies created by the human are in fact communication means, a man communicates his thoughts through any type of communication (verbal, nonverbal, sculpture, music). The technologies of the modern age are differentiated in a significant way from the previous communication means. The experience is what it makes the man to be ready to correlate with different type of communication technologies.
The culture has three fundamental stages: oral, visual and audio. The second stage is Galaxy Gutenberg (the pattern age) and the third is a Galaxy Marconi (electronics communication: cinema, radio and TV).
People are constantly in the need to control the environment, to act in function of their reality. Most of the media messages received daily are in fact general information, because of this bond in communication between man-mass media, the people are increasing their knowledge. The utility information represents a priority for the public. In function of their daily actives (cinema or theatre's schedule, urban transport, weather forecast, stock, etc.), people are ordering their life. A part of them have utility functions and others can be just a crisis, accident or unexpected events. Thus, the prospective vision of the mass media can help the population to collective mobilization, at improve the damages or preventing the unpleasant events. Mass media offers a large range of information about the public's concerns, needs and interests.
The role of the communication means is to obtain the information and to send them to the public. The mass media is a version of an event. Sometimes, the people take the received messages for granted without any reflection of it; the problem is that people are receiving a large information volume daily. The means of the communication are techniques extensions of people. The means are in fact messages that draw attention in a shocking-offensive modality to the importance of transmitting the message (contribution to any message). Through this system, the message is transformed, processed and highlighted by the communication means.

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The value of communication means is represented by the sent message's sum and its content is dependent on the technique structure. One of the language particularities is that the convention can be renewed and modified with every verbal exchange (Shockley-Zalabak, 2011; Conrad & Poole, 2011;Miller, 2014). The human communication is necessitating an emission and reception device controlled by the will. If the involuntary reflex signs (communication facts) can intercede in communication as a contradictory complement or as a language, then they are not representing an essential part. The human body has two systems: motor and phonic (it is a specialization of the motor system) and because of that, the language is expressed through gesture or talk (Constantinescu, Gîrboveanu & Dumitraşcu, 2011;Pipas & Sîrbu, 2014). These two systems have the same litheness and offer a variety of elementary symbols. For reception, the organism has three canals: tactile, visual and acoustic. The first two capture the emission of the motor system, and the last of the phonic system, tactile canal is capable to fulfill the other functions (for example in the communication with the blind or deaf people, but the function is limited, the physical contract is necessary). It is used in interpersonal communication without any material objection because the distance between the communicators is small. This canal does not adapt to the condition of the society and it can't create a language .
The ensemble created by the motor system and phonic system for emission (as part of language-communication) is creating a communication space with some bounds: impose by the visual activity and by the power of the voice. It is important to know that the language has a time limit. The language is a social construction that has to power to exceed the manipulation dimension. It does not exist a language without permanent structure or less sustainable, only in grammar. Information is confirmed or denied in the communication (Roşca, 2012;Craig, 2014;Gasderell, 2014).
A code is formed through a vocabulary and a set of rules in lexical elements though it is manages the significances. There are two types of codes: verbal codes and nonverbal codes. They act integrated and oriented and represents a part of the communication system. Any hyper-codification (understood as operation and a result of utilization in excess of many codes) increases the probability that the messages signification proceed in the communication flux to don't be decoded and interpreted in intentional staff by their producer. The fundamental function of the communication is the signification communization. For this, the communication system puts different signification codes (natural and artificial). The codes are language too. Communicators are using verbal codes and nonverbal codes.
In communication, a culture has specific language models with a statute and a role: the words used are different when we are addressed to a manager, a large or small public, to our friends or relatives (Kot & Ślusarczyk, 2013;Kot & Ślusarczyk, 2014). The used of these models transmit information about the attitude, feelings, intention. The formula that is addressed expresses a psychological and social distance between the communicators: in our culture we use the second person singular and the first name in our closer relations, informal, between the partners with the same statute and plural second person the second name and maybe the title, function or any other formula for the people with a higher statute or with the ones we have a distant relation.

CONCLUSION
The communication forms are interrelated and have common support. The verbal express is facilitated by the gesture and movement and banning them can produce communication

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disturbances. In an act of transmitting the information, the communication and the effects are representing mechanism known as advertising messages with the purpose to influence and persuading the target public.