In this world of hard competition and globalization quality has become the necessity and the requirement of every customer. Quality is must to win the game of competition. Quality is a mandatory factor to retain the customers. Poor quality leads to loss of customers. This paper has been made to make the readers aware about the concept of Total Quality Management (TQM). The research methodology used in this paper is purely based on research work. This includes data based on primary and secondary sources. Secondary sources include various research papers, news papers, professional journals, magazines, text books an d various websites. Primary data was collected with the help of personal interactions, telephonic interactions with the learned people.
International Letters of Social and Humanistic Sciences (Volume 32)
H. Singh and B. Singh, "Total Quality Management: Today’s Business Excellence Strategy", International Letters of Social and Humanistic Sciences, Vol. 32, pp. 188-196, 2014