Difficulties of unitary understanding of the social communication

The study aims to reveal the specific profile of social communication. This is achieved in two ways: by clarifying the difference between the individual and mass communication, and by highlighting the common characteristics of them. It emphasizes that by its psychological and social determinations, communication is reflected on individuals or groups of individuals with significant effects, depending on the occupied place by them within the communicational system. A fair, effective decision, can’t be taken only if the system and communication networks, are properly functioning. What is important in the end is the effectiveness of communication, or, in other words, if its message was properly understood by the interlocutor what will lead to the desired effect. The communication is a dynamic process which, once initiated, evoluates, is changing and changes people involved in the process. It is even said that we are what we are as a result of interactions of communication that we had along the life, which is certainly true as far as personality is the result of environment, education, experience, and communication is the way which they operate.


INTRODUCTION
Specialists, mostly agree, that etymologically, the communication term comes from the Latin "communis" meaning "to share". In everyday language, the using of the word "communication" does not impinge with special issues. Most speakers are thinking of "to acquaint" or "to inform". That is evidenced by any explanatory dictionary, where generally, there are three meanings, partially overlapping, of the word "communication" (van Cuilenburg, Scholten & Noomen, 2000, p. 25). Communication is primarily a perception. It involves transmission, intentional or not, of information intended to explain or influence an individual or group of receptors individuals. But it comes down to it. At the same time the action is sent, there is an action of the subject receiving a retroactive effect (feedback) on the individual transmitters which in turn, is influenced Strechie, 2014). Communication is a fundamental characteristic of existence (Şoitu, 1997, p. 5). There are physical communication (between two celestial bodies), biological (between individuals of the same species) and human. Human communication is the essence of interhuman relations, expressed by the ability to read, permanently, the sense of social contacts made with symbols and general social meanings to achieve stability or of some individual or group level behavior changes (Powell, 2013;Gîfu, 2014;Iorgulescu, 2014). ancient Greece, where there were laws that requires each citizen to be his own advocate, have impulsed this study. Who succeeded in by his way of speaking, communicating in general, became a political leader and was part of the company's management. In the fifth century BC., when writing the book Art of Rhetoric, Corax of Syracuse introduced the first elements of communication theory. Another important moment in the development of communication study is due to Plato and his students, including also Aristotle, who introduced the study of communication in Greek academic life beside the philosophers. Around the year 100 AD the Roman philosophers, including Cicero, develops the first model of the communication system. In the centuries that follows is not brought anything fundamentally new in theory of human communication. However, after 1600, on the one hand due to the reduction of the church's role as the unique source of political power, on the other hand due to the emergence of national states, democratic regimes and universities, communication problems reappear in the center of social life. Increased freedom of expression, literature is developed, increases the number of publications.
Currently the communication is often likened to a process of input, processing and output of information (Siminică & Traistaru, 2013;Craig, 2014;Gîfu, 2014;Strechie, 2014). Competence in the "use of information" of any kind as it has become an indisputable requirement for almost any profession.
Human communication is a complex phenomenon and can not be expressed easily by definition. In essence, communication is the process of transmiting by a transmitter of a message through a communication channel, to a recipient of information that we call receiver. It goal is to make changes, to influence or change attitudes, behavior, feelings, opinions of an individual or group.

THE PROCESS AND THE STEPS OF COMMUNICATION
Communication is a process that, from the angle of communication science has four basic components: a transmitter, a channel, information and a receiver (van Cuilenburg, Scholten & Noomen, 2000, p. 26). It can be understood that communication process involves more than one participant, ie, besides the transmitter (or issuer), one or more potential receptors. The essence of the process is moving, the transfer or transmission of information from one participant to another. Frequently, double effect movement occurs, is bidirectional. This is, for instance, the case of dialogue, of a conversation between two people who alternately plays the emitter (speaker) and receiver (listener). Sometimes the flow of information can take place in one way. It is the case of monologue, the speeches, communication through the press, radio or television. Like any complex process, communication between people, according to the above scheme must undergo several steps: conception of the message, codification of the message, choosing of the environment, decoding of the message, interpretation of the message.
When we talk about communication (Cândea & Cândea, 1996, p. 26) we consider three of its components: external communication, that contain verbal and non-verbal observable actions by interlocutors; metacommunication and intracommunication, that are directly observable components of communication. Observable component of the communication process can occur in the oral communication environment through speaking and listening, and the writing one, by reading and writing; input information processes are listening and reading; and the output, speech and writing. Metacommunication (meta means in Greek "beyond", "in addition to") refers to the perceived meaning of the message, the "message of the message", is what we understand beyond the words. Intracommunication is the process of communication Communication environment can be oral or written, depending on the type of communication is used, talk-listen-note thus we communicate in oral environment, or writeread, so we use in communication the written environment Grabara & Cosmescu, 2014).
The technical support of communication channel includes all technical means that can support the communication process, such as: telephone, computer, fax, telex, audio-visual means. Often we are going to fail to convey to interlocutor what we wanted, or do not even realize it, and we found in his actions that we were misunderstood. Why is this phenomenon, what consist of the disturbances as noise, barriers or subsidiaries that interfere with an accurate communication? Their list is wide and varied. Disturbances may be both external nature that occur in the physical environment in which communication occurs for example, visual stimuli, resulting disruptions caused by the constantly ringing phone and the internal nature as, for example, physiological factors or intrapersonal (which keeps the example, self-image). They can also be caused by physical context, psychological, organizational and socio-cultural.
Communication does not end with the taking or receiving of information. Information can exert an effective influence on opinions, ideas or behavior of those who receives it. The process is called the effect of communication and in science of communication enjoys attention. Therefore, the basic communication model should be extended. The "stimulusresponse" process, to belong to communication should be at least an intentional process. In our view, for the transfer of information to become a communication process, the transmitter must have intention to cause some effect to receiver. Therefore, the "communication" is a process by which a transmitter transmits information to receiver by a channel, in order to produce certain effects on the receiver Bajdor & Grabara, 2014)).
The purpose of interpersonal communication is the transmission of information. Sending and receiving of information requires a material support and a certain amount of energy.
A model of the system for information transmitting in verbal communication is following. The transmitter encodes the message by putting it in the form of symbols that have the same meaning for the receiver. Before designing the message transmiter must ask a series of questions such as: Who will receive my message? What do I mean exactly? What receiver knows about my message?
Communication is successful if the received message by the receiver is understood exactly what was intended by the sender. This depends on the means of communication used, the noise that characterizes the communication environment and of receiver education. Quality of receipt of the message is influenced by the type of perception destination.
In case of verbal communication, man being fitted with a transmitter and receiver can be the sender and receiver. In case of the communication partner is a machine, this can be equipped either only the receiver or the transmitter only.
The complexity of communication process enables classification based on several criteria (Roşca & Cârnu, 1999, p. 256): after purpose, communication can be informational, instructional, persuasive and entertaining; depending on its nature, communication may have the character of some directives or information provision, collaboration, connection and control; the direction of communication flows, communication within groups can be internal or external; psychosocial field localization criterion is more controversial. However, according to this criterion the most widespread opinion is that communication is intrapersonal, group or mass organization; once the used technique in the transmission of information, communication can be direct or mediated; after the psychosocial context, communication can be vertically and horizontally (radially); after character of transmission of the messages, communication can be oral, written or combined.