Currently, the image of a company, its corporate identity and culture have become of fundamental importance. Involvement in the community is necessary for a company that wants to ensure not only commercial success but also the respect in which society operates. Donations, sponsorship and corporate social responsibility are forms that companies can interact with the community in which it operates. The difference between a company's social responsibility and philanthropy is that the former involves the development of a strategy for community involvement and partnerships in which the company has in turn gain, while in the case of philanthropy, NGO strategy is oriented towards solving the problems of beneficiaries. Corporate Social Responsibility is a concept increasingly more present in Romanian business society. Obviously, the main driver in this process have established multinationals that have done a transfer of organizational culture locally. Like almost every important concept, undergo accelerated assimilation needs, has become more like a fashion initially, than as a result of full awareness of the needs. As expected in an economic and social framework rather immature and unstable social responsibility in Romania was valued more for its commercial valences than the ethical. In a market that was becoming increasingly competitive, players quickly discovered the potential of this dimension in the construction process of the image and reputation building, as the prerequisite for commercial success in the short and medium term (Hawkins, 2006). I want to emphasize from the outset that, the complexity of processes and phenomena referred to, the impact they have on the living standards and health of the population, Sectoral Strategies for Sustainable Development, which will be launched today, concern equally to state authorities at central and local level, and each of Romanian citizens. Therefore, it is natural to train as many social partners in public debates on sectoral strategies launched during the session, so that they integrate with society's expectations Romanian, medium and long term, says President Ion Iliescu in opening allocution of First Session on Strategy of Sustainable Development of Romania “Horizon 2025” (Ion Iliescu, 2004).
International Letters of Social and Humanistic Sciences (Volume 26)
M. Teodorescu "Landmarks of Corporate Social Responsibilities in Romania", International Letters of Social and Humanistic Sciences, Vol. 26, pp. 53-62, 2014