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Use of Elements of Semiotic Language in Tourism Marketing

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Abstract:

Tourism marketing has developed a semiotic tourism language to promote and introduce touristic destinations, a language that is sometimes even called touristic language, and which uses signs and images to define destinations or describe the expectations that we may have in various touristic locations. The correct use of the signs and the markers by the tourism industry may represent the difference between a dreamlike holiday and a touristic nightmare, when there’s no account of regional characteristics, social or cultural, of the chosen target segment.

Info:

Periodical:
International Letters of Social and Humanistic Sciences (Volume 26)
Pages:
1-6
Citation:
M. Kolcun et al., "Use of Elements of Semiotic Language in Tourism Marketing", International Letters of Social and Humanistic Sciences, Vol. 26, pp. 1-6, 2014
Online since:
April 2014
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References:

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Cited By:

[1] Y. TEH, Y. SASAKI, "A STUDY OF HISTORIC QUARTER STREETSCAPES BASED ON TYPOLOGY OF TOURIST-ORIENTED ACTIVITY—A CASE STUDY OF GEORGE TOWN AND HANOI—", Journal of JSCE, Vol. 4, p. 152, 2016

DOI: https://doi.org/10.2208/journalofjsce.4.1_152

[2] N. Malenkina, S. Ivanov, "A linguistic analysis of the official tourism websites of the seventeen Spanish Autonomous Communities", Journal of Destination Marketing & Management, 2018

DOI: https://doi.org/10.1016/j.jdmm.2018.01.007

[3] J. Qian, J. Wei, R. Law, "Review of critical discourse analysis in tourism studies", International Journal of Tourism Research, 2018

DOI: https://doi.org/10.1002/jtr.2202