In present, the image of a company, its corporative identity became of a fundamental importance. An organization has to show transparency and correctness, in our time is not enough to perform only a high quality product, moreover, organization must prove it is also a good corporative “citizen”. There is no doubt that many of the actions of some major corporations have shown the worst side of commercial operation, whether this has been in the form of social or environmental operation or through manipulation conducting to major financial catastrophes that have harmed a lot at all levels of society. For this reason, there has been a growth in support for NGOs that have set their sights on raising awareness and stopping exploitation of any natural resources, using any and all means to further their special cause irrespective of the impacts on others in society, even the business community.
International Letters of Social and Humanistic Sciences (Volume 25)
M. Teodorescu and D. Ionescu, "Corporate Social Responsibility - Sustainability and Profitability", International Letters of Social and Humanistic Sciences, Vol. 25, pp. 50-58, 2014