Identification of Key Actors of Agricultural Community-Based Organization from Communication Perspective in Malaysia

Shariff, N.N.M.; Muhammad, A.; Hamidi, Zety Sharizat

doi:10.18052/www.scipress.com/ILSHS.23.66

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Identification of Key Actors of Agricultural Community-Based Organization from Communication Perspective in Malaysia

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Abstract:

This paper was part of a larger study which focuses on communication aspect of sustainable agriculture. To date, most of communication issues highlight role of extension officer rather than CBO_s or the farmers meaning from top to bottom approach. It is realized that the flows of communication and the exchanges between different actors are extremely significant especially to understand the current state of agriculture and to facilitate the learning process. This underscores the need for dialogues and interactions between different actors and networks. Hence, this research will focus on CBOs because of the changing focus from extension officers to CBO_s also changes the agricultural perspective. The purpose of this paper is to identify key actors that involved in an agricultural community-based organization (CBO). By identifying key actors, we can understand: 1) characteristic of a CBO; and 2) dissemination of agricultural knowledge – network. Therefore, a more sustainable agricultural practice can be embraced by many especially by conventional farmers.

Info:

Periodical:

International Letters of Social and Humanistic Sciences (Volume 23)

Pages:

66-72

DOI:

https://doi.org/10.18052/www.scipress.com/ILSHS.23.66

Citation:

N.N.M. Shariff et al., "Identification of Key Actors of Agricultural Community-Based Organization from Communication Perspective in Malaysia", International Letters of Social and Humanistic Sciences, Vol. 23, pp. 66-72, 2014

Online since:

March 2014

Authors:

N.N.M. Shariff, A. Muhammad, Zety Sharizat Hamidi

Keywords:

Communication, Community-Based Organization (CBO), Sustainable Agriculture

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Open Access

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Creative Commons Attribution 4.0 International License

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DOI: https://doi.org/10.1007/s10668-020-00978-6

[2] N. Adnan, S. Nordin, "How COVID 19 effect Malaysian paddy industry? Adoption of green fertilizer a potential resolution", Environment, Development and Sustainability, Vol. 23, p. 8089, 2021

DOI: https://doi.org/10.1007/s10668-020-00978-6