This work is licensed under a
Creative Commons Attribution 4.0 International License
Agrawal, J. and W. A. Kamakura (1995). The Economic worth of celebrity endorder: An event study analysis., Journal of marketing 59: 56-62.
Amadi, C. W. (2005). Advertising expenditure anfd firm profitibility: An Investigation., Academy of Marketing Studies Journal 9: 3-19.
Baker, M. J., G. A. CHurchill, et al. (1977). The Impact of Physically Attractive Models on Advertising Evaluations., Journal of Marketing Research 14: 538-555.
Bower, A. B. and S. Landreth (2001). Is beauty best? Highs versus normally attractive models in advertising., Journal of Advertising 30: 1-11.
Braunstein-Minkove, J. R., J. J. Zhang, et al. (2011). Athlete endorser effectiveness: model development and analysis., Sport, Business and Management: An International Journal 1: 93-114.
Caballero, M. J. and P. J. Solomon (1984). Effects of Model Attractiveness on Sales Response., Journal of Advertising 13: 17-23.
Clow, K. E., K. E. James, et al. (2006). The relationship of the visual element of an advertisement to service quality expectations and source credibility., Journal of Services Marketing 20: 404-411.
Daneshvary, R. and R. K. Schwer (2000). The association endorsement and consumers' intention to purchase., Journal of consumer marketing 17: 203-213.
Dean, D. H. and A. Baswas (2001). Third-Party organization endorsement of product; an advertising cue affecting consumer prepurchase evaluation of good and services., Journal of advertising Winter 2001; 30, 4: pg. 41.
Deshpandé, R. and D. M. Stayman (1994). A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness., Journal of Marketing Research 31: 57-64.
Dholakia, R. R. and B. Sterntha (Mar., 1977). Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?, Journal of Consumer Research 3: 223-232.
Erdogan, B. Z. (1999). Celebrity Endorsement: A Literature Review., Journal of Marketing Management 15: 291-314.
Escalas, J. E. and J. R. Bettman (2005). Self-Construal, Reference Groups, and Brand Meaning., Journal of Consumer Research 32: 378-389.
Forouhandeh, B., H. Nejatian, et al. (2011). Determining advertising's efficiency: Celebrity endorsement versus non-celebrity models. 2nd International conference on business and economic research.
Goldsmith, R. E., B. A. Lafferty, et al. (2000). The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intention., Corporate Reputation Review 3: 304-318.
Gwinner, K. P. and J. Eaton (1999). Building brand image through event sponsorship: The role of image transfer., Journal of Advertising 28.
Harmon, R. R. and K. A. Coney (1982). The Persuasive Effects of Source Credibility in Buy and Lease Situations., Journal of Marketing Research 19: 255-260.
Havlena, W. J. and W. S. DeSarbo (1991). On the Measurement of Perceived Consumer Risk., Decision Sciences 22: 927-939.
Homer, P. M. and L. R. Kahle (1990). Source Expertise, Time of source identification, and involvement in persuation: An elaboration processing perspective., Journal of advertising 19: 30-39.
Horai, J., N. Naccari, et al. (1974). The effects of expertise and physical attractiveness upon opinion agreement and liking., Sociometry 37: 601-606.
Hovland, C. I. and W. Weiss (1951). The Influence of source credibility on communication effectiveness , Public opinion quarterly winter: 635-650.
Hsu, C. -k. and D. McDonald (2002). An examination on multiple celebrity endorser in advertising , Journal of Product & Brand Management 2: 19-29.
Joseph, W. B. (1982). The credibility of physically attractive communicators; a review., Journal of Advertising 11: 15-24.
Kahle, L. R. and P. M. Homer (1985). Physical Attractiveness of celebrity endorser: A socilal perspective., Journal of consumer research 11: 954-961.
Kamins, M. A. (1990). An Investigation into the "Match-up" Hypothesis in Celebrity Advertising: When Beauty May Only Skin Deep., Journal of Advertising 19: 4-13.
Kamins, M. A., M. J. Brand, et al. (1989). Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility., Journal of Advertising 18: 4-10.
Lafferty, B. A. and R. E. Goldsmith (2004). How Influential are Corporate Credibility and Endorser Attractiveness When Innovators React to Advertisements for a New HighTechnology Product?, Corporate Reputation Review 7: 24-36.
Leung, L. a. Kee, et al. (1999). The effects of male celebrity voice-over and gender on product brand name recall, comprehension, and purchase intention., Atlantic Journal of Communication 7(1): 81-92.
Liu, M. T. (2011). Selecting a female athlete endorser in China., European Journal of Marketing 45: 1214-1235.
Liu, M. T., Y. -Y. Huang, et al. (2007). Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China., Journal of Consumer Marketing 24: 358-365.
McCracken, G. (1989). Who is celebrity endorser , Cultural foundation of endorsement process., Journal of Consumer Research 16: 310-321.
Mohammad, O. A. Zoubi, et al. (2011). The Effect of using Celebrities in Advertising on the Buying Decision "Empirical Study on Students in Jarash Private University, American Journal of Scientific Research ( 13): 59-70.
Money, R. B., T. A. Shimp, et al. (2006). Celebrity endorsement in Japan and the United states: Is negative information all that harmful ?, Forthcoming in Journal of Advertising Research 26.
Moynihan, R. (2004). The Intangible Magic of Celebrity Marketing., PLoS Medicine 1(1): 102-104.
Ngobo, P. V. (2004). Drivers of customers' cross-buying intentions., European Journal of Marketing 38 1129-1157.
O'Doherty, J., J. Winston, et al. (2003). Beauty in a smile: the role of medial orbitofrontal cortex in facial attractiveness., Neuropsychologia 41: 147-155.
Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness., Journal of Advertising 19: 39-52.
Pandey, V. K. (2011). Impact of Celebrity Endorsement on Young Generation through TV Advertisement., VSRD International Journal of Business & Management Research 1: 226-231.
Peli, E., E. Lee, et al. (1994). Image enhancement for the visually impaired: the effects of enhancement on face recognition., Optical Society of America 11: 1929-(1939).
Petty, R. E., J. T. Cacioppo, et al. (1981). Personal involvement as a determinant of arguement-Based persuation., Journal of personality and social psychology 41: 847-855.
Powell, H., Jonathan Hardy, et al. (2009). The Advertising Handbook, Advertising Standards Authority.
Ratneshwar, S. and S. Chaiken (1991). Comprehension's Role in Persuation: The case of its moderating effect on the persuasive impact of source cues., Journal of Consumer Research 18.
Reingen, P. H. and J. B. Kernan (1993). Social Perception and Interpersonal Influence: Some Consequences of the Physical Attractiveness Stereotype in a Personal Selling Setting., Journal of Consumer Psychology 2: 25-38.
Rex, M. (1997). Source Expertise and Attractiveness of Celebrity Endorsers: a Literature Review., Cyber Journal of sport advertising.
Shimp, T. A. (2000). Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. Fort Worth, TX., Dryden Press.
Silvera, D. H. and B. Austad (2004). Factors predicting the effectiveness of celebrity endorsement advertisements., European Journal of Marketing 38: 1509-1526.
Sliburyte, L. (2009). How celebrities can be used in advertising to the best advantage?, World Academy of Science, Engineering and Technology 58: 934-939.
Solomon, M. R., R. D. Ashmore, et al. (1992). The Beauty Match-up Hypothesis: Congruence between Types of Beauty and Product Images in Advertising., Journal of Advertising 21: 23-34.
Spry, A., R. Pappu, et al. (2011). Celebrity endorsement, brand credibility and brand equity., European Journal of Marketing 45: 882-909.
Sternthal, B., R. Dholakia, et al. (1978). The Persuasive Effect of Source Credibility: Tests of Cognitive Response., Journal of Consumer Research 4: 252-260.
Sutter, M. and M. G. Kocher (2007). Trust and trustworthiness across different age groups., Games and Economic Behavior 59: 364-382.
Till, B. D. (1998). Using celebrity endorsers effectively: lessons from associative learning., Journal of Product & Brand Management 7: 400-409.
Till, B. D. and M. Busler (1998). Matching products with endorsers: attractiveness versus expertise., Journal of consumer marketing 15: 576-586.
Till, B. D. and M. Busler (2000). The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs., Journal of Advertising 29: 1-13.
Till, B. D. and T. A. Shimp (1998). Endorsers in advertising: The case of negative celebrity information., Journal of Advertising 27.
Tripp, C., T. D. Jensen, et al. (1994). The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions., Journal of Consumer Research 20: 535-547.
Turner, G. (2006). The mass production of celebrity., International Journal of Cultural Studies 9: 157-165.
Tyler, I. and B. Bennett (2009). Celebrity Chav: Fame, Femininity and Social Class., European Journal of Cultural Studies 13.
Wang, A. (2005 ). The Effects of Expert and Consumer Endorsements on Audience Response., Journal of advertising research: 402-412.
Winham, D. and J. S. Hampl (2008). Adolescents report television characters do not influence their self-perceptions of body image, weight, clothing choices or food habits., Young consumers 9: 121-130.
Zahaf, M. and J. Anderson (2008 ). Causality effects between celebrity endorsement and the intentions to buy., Innovative Marketing 4(4): 57-65.
Nadeem Iqbal, Naveed Ahmad, Zeeshan Haider, Sonia Anwar, International Letters of Social and Humanistic Sciences 5 (2014) 73-80.
Nadeem Iqbal, Naveed Ahmad, Komal Javaid, International Letters of Social and Humanistic Sciences 6 (2014) 60-73.
Nadeem Iqbal, Naveed Ahmad, Maira Abrar, Aisha Hassan, International Letters of Social and Humanistic Sciences 7 (2014) 31-43. ( Received 15 December 2013; accepted 23 December 2013 ).
 K. Nagdev, R. Singh, "Impact of Celebrity Endorsement on Studentss Buying Behaviour: An Indian Perspective", SSRN Electronic Journal , 2016DOI: https://doi.org/10.2139/ssrn.2809124
 İ. AVCI, E. YILDIZ, "Fenomenlerin Güvenilirlik, Çekicilik Ve Uzmanlık Özelliklerinin Marka Tutumu, Satın Alma Niyeti Ve Elektronik Kulaktan Kulağa Pazarlama Üzerindeki Etkileri: İnstagram Örneği", Kocaeli Üniversitesi Sosyal Bilimler Dergisi, 2019DOI: https://doi.org/10.35343/kosbed.569351
 V. Dikčius, S. Ilciukiene, "National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention", Organizations and Markets in Emerging Economies, Vol. 12, p. 160, 2021DOI: https://doi.org/10.15388/omee.2021.12.52
 Y. Sun, R. Wang, D. Cao, R. Lee, "Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination", Journal of Fashion Marketing and Management: An International Journal, Vol. ahead-of-print, 2021DOI: https://doi.org/10.1108/JFMM-07-2020-0132
 Y. Sun, R. Wang, D. Cao, R. Lee, "Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination", Journal of Fashion Marketing and Management: An International Journal, 2021DOI: https://doi.org/10.1108/JFMM-07-2020-0132